Sales Strategy and Digital Marketing
A big company comes to town and deletes all the small private shops. We’ve all seen that happen. The only online equivalent to this is Amazon. It is difficult for big companies to be recognized or to compete with the millions of marketing dollars spent by larger companies. Digital media helps small shops, both in physical locations and for online sales sites. Small businesses can actually rank high using digital media and marketing tactics. Who knows if the professional looking website with provocative pictures and engaging content came from a three-person operation or a multi-million dollar company? You may be two blocks away or 2,000 kilometers away. As a small business owner you might not want to, but you can reach a global customer base with digital media marketing. As we mentioned earlier, the effectiveness of social media is about participation. This puts the small business owner a step forward in greater competition. If a business doesn’t actively interact with its customers, it won’t have successful social media marketing. Using digital media platforms to promote a brand helps it get feedback from customers. When properly managed using preset tactics, using digital media to promote your business can be an effective and cost-effective form of advertising.