SEO (Search Engine Optimization)

Search engines are like libraries of the digital age. Instead of storing copies of books, they keep copies of web pages. Typing a query into a search engine tries to return all the pages in its index and the most relevant results. A computer program called an algorithm to do this. Nobody knows exactly how these algorithms work, but at least we have clues from Google. How search engine works: Search algorithms look at many factors such as words, relevance and usability of pages, expertise of resources, your location and settings to give you the most useful information. Her faktöre uygulanan ağırlık, sorgunuzun niteliğine bağlı olarak değişir – örneğin, içeriğin güncelliği, güncel haber konuları hakkındaki sorguların yanıtlanmasında sözlük tanımlarından daha büyük bir rol oynar.  Speaking of Google, this is the search engine we use at least for web searches. Because it has by far the most reliable algorithm. However, there are other search engines that you can optimize.

HOW DOES SEO WORK?

SEO works by showing search engines that your content is the best result for the specified subject. This is because all search engines have the same goal, which is to show their users the best and most relevant results. How exactly you do this depends on the search engine you’re optimizing for. If you want more organic traffic to your web pages, you need to understand Google’s algorithm and be able to process them. If you want to get more views on your videos, it’s all about YouTube’s algorithm. Since each search engine has a different ranking algorithm, it’s impossible to cover them all in this guide. Therefore, we’ll focus on how you rank in the most popular search engine: Optimizing for Google.

GOOGLE

Google famously uses more than 200 ranking factors. It was thought that there were 10,000 ranking factors in 2010. No one knows what all of these ranking factors are, but we do know some of them. Because Google we studied correlations between various factors and Google rankings. We will discuss some of these briefly. But first, an important point: Google ranks web pages, not websites. Just because your business creates stained glass windows doesn’t mean every page on your site should rank for the “stained glass windows” query. You can rank for different keywords and topics with different pages. Let’s talk about some things that affect rankings and search engine visibility. Google uses a variety of ways to discover new content on the web, but the primary method is crawling. Simply put, crawling is where Google follows links on pages they haven’t seen before. To do this, they use a computer program called a spider. Let’s say you have a backlink on your homepage from a website that’s already in Google’s index. The next time they scan this site, they’ll follow this link to discover your website’s home page and possibly add it to their index. From there, they scan links on your home page to find other pages on your site. 

However, some things can block Google’s crawlers: Bad internal linking: Google relies on internal links to crawl all pages on your site. Pages without internal links are usually not crawled. Nofollow internal links are not crawled by Google. 63% of mobile-friendly Google searches come from mobile devices, and this number is growing every year. Given this statistic, it is probably not surprising that Google announced a ranking increase in mobile search results for mobile-friendly websites in 2016. Google also moved on indexing before mobile devices in 2018. This means they are now using the mobile version of your page for indexing and ranking.  

In other words, most people will hit the back button when the desktop version of a site is loaded on mobile. This is important because Google wants to satisfy its users. Pages that are not optimized for mobile devices cause dissatisfaction. Even if you earn your rank and click, most people won’t bother to consume your content. You can check whether your web pages are mobile compatible with Google’s mobile compatible test tool. 

Google interprets the motive behind the query and shows the results the user wants to see. The purpose in this action is search. How do you optimize for this? Look at the top ranking pages and ask yourself questions to determine 3 of your search intent. 

Content type: Are most of the results blog posts, product pages, category pages, landing pages or something else? 

Content format: Does Google basically rank how-to guides, list style articles, tutorials, comparisons, opinion pieces, or something entirely different?

Content angle: Is there a common theme or a unique selling point on top level pages? If so, this gives you an idea of ​​what might be important to searchers. Search for your target keyword on Google. Look for pages that aren’t as good as yours.

Content quality:  Google always wants to rank the most reliable and useful results. To do this, they look for content-related signals such as expertise, authority, and trust. Collectively, these are known as EAT. Other things you can do to improve the perceived quality of your content include: Stick to the 7th or 8th grade reading level. Most people read at this level. Use short sentences and paragraphs. This is web content, not a dissertation. Images, quotes, etc. separate those things. Aim to make your content indifferent. Overall, the more accessible your content is to the majority of searchers, the better. Freshness is another important factor for some searches. For example, if Google is your “best router”, you will see that almost all of the results are published recently or will be published soon.

Would You Like To Be The Best On Every Platform?

If your business rises on every platform, it means that it is on the agenda in digital media.

Platforms Want To Prove They Are Attractive And They Try To Keep The Flow Of Life Fresh.

So Every Fun And Remarkable Content Is The Main Item Of The Platforms.

In order to increase your brand value and prove that you are the best in your field, you should constantly announce, spread and remind that the necessity of your brand for life is the real step of entertainment and that something is missing without your brand.

This Work Should Continue As Long As You Live In A Fun Way.

These studies should continue as long as you live.

When did you keep silent on the platforms and restricted your video content, then you chose to disappear in digital media.

When did you keep silent on the platforms and restricted your video content, then you chose to disappear in digital media. Let your best choice be to exist.

The Most Effective Way

In Every Digital Media Focused Platform; Determining the Required Potential Customer is the process of Capturing the Right User with Software and Advertising.

Put your brand among the top with macfly

Let macfly show you the right way

Put your brand among the top with macfly

Let macfly show you the right way

Put your brand among the top with macfly

Let macfly show you the right way